Rikki Arundel

Does Your Marketing Pass the 5 Second Test?

Do you receive Junk Mail? About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it? The usual response I get to that question at seminars is ?We don't even... Read >

Stop Selling!!! – Help People to Buy

I have spent a lot of my life in the business of selling. I have sold life insurance, computer software, pots and pans, beauty treatments, nutritional products, clothes and training services to name bit a few. In those 30 years of sales experience one imm... Read >

Don't Sell. Tell Your Network Contacts How You Help People

How often have you not mentioned what you do in your business when you meet someone for the first time for fear of being seen as trying to sell? A lot!! - I know that because people so often tell me that is so at seminars. Well what if I could sh... Read >

Does Your Marketing Pass the 5 Second Test?

Do receive Junk Mail? About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it?The usual response I get to that question at seminars is "We don't even ope... Read >

Public Speaking: From Trainer to Speaker – A world of difference

A lot of trainers have aspirations to become professional speakers and are often misled into thinking that because both activities involve speaking to a group of people they are all basically the same activity. The truth is that there are probably more d... Read >

Gender Differences: How Women can be More Successful in a Male World

Are the differences between men and women the result of socialisation, or are we born different? If we are entirely socialised different then women can learn how to be like men and compete with them, but if as I believe the underlying difference is someth... Read >

Public Speaking: 10 Steps to Avoid PowerPoint Becoming a Deadly Virus

Over the past decade it has become easier and easier to be an outstanding speaker because as a result of PowerPoint the standards of speaking in business have declined to the point where the average presentation is mediocre at best but often boring drivel... Read >

Public Speaking: Write and Deliver an Outstanding Speech

I learned my craft as a speaker a long time ago, and I have kept on learning and practicing it every day for the past 30 years. That's the thing about any talent, you have to practice if you want excel. I was also lucky; I learned my craft in the days "BP... Read >

Ezine Article Writing: A Template Saves Time and Aids Structure

Writing articles and submitting them to article directories is a great way to generate publicity and expert reputation but can be a time consuming and frustrating process unless you approach it systematically. Having written hundreds features for printed... Read >

Overcome Your Fear of Public Speaking

Why we fear speaking The Book of Lists years ago had speaking to a group of people as the number one fear in life – well ahead of death. Subsequent studies have tended to confirm that if not the top fear, it is always very close to the top. Why does s... Read >

Public Speaking: Getting the Room Set-up Right

I don't know why it is, but no matter how carefully I brief a hotel on the room set-up I want for my seminars, workshops and training meetings, more often than not when I arrive, they have provided a standard hotel room set up. What I find even more alar... Read >

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise – not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, ... Read >

Small Business Marketing Tip – Put the Customer First

I am a great believer in the keeping to the basics – the totally obvious things that we all learn in "Small Business Marketing 101", and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just... Read >

Small Business Marketing Tip - Focus on a Niche or Target Market

Selling and marketing today often feels a bit like talking to a brick wall and that's an interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking... Read >